Semaphore wins plaudits for professionalism

We are pleased to report that Semaphore have been congratulated by the advertising industry’s foremost professional body for achieving its Continuous Professional Development (CPD) accreditation within our first year of membership.


Just twelve months ago we became the only advertising agency in Wiltshire to be admitted to the Institute of Practitioners in Advertising (IPA) and now we have also reached the Institute’s CPD standard, confirming that the advertising, branding and design specialists at the agency keep abreast of new developments in the industry and enabling us to recruit and retain the most talented individuals.

We asked Jill Fear the CPD Senior Manager with the IPA to say a few words and this is what she said:

“The IPA’s Continuous Professional Development Standard ensures that agencies are constantly refreshing their skills and knowledge and have the best talent working for them. It’s crucial that the people responsible for developing and building brands are professionally trained.”

“Semaphore Marketing have demonstrated how they have used the initiative to help re‑launch the agency and it’s commendable that in their first year in the scheme, they have achieved CPD accreditation so successfully.”

Our staff were taken through the process of working towards accreditation by our CPD Manager Pip Brooks who relished the task.

She said:

“To reach the standard we had to meet various criteria, including communicating the Semaphore vision internally following rebranding, delivering all the appropriate software training, making sure clients’ objectives are translated correctly internally, and taking every step to keep colleagues up to speed with the latest skills, technology, industry thinking and professional best practice.

Every Account Director has passed the LegRegs Certificate – legal regulations around issues such as copyright law, trade marks – that are so crucial in protecting our clients, and we’ve drawn on the senior staff’s extensive experience of working with world-renowned agencies such as Lintas, Foote Cone & Belding, Bates, JWT Wunderman and Publicis to ensure that such expertise and knowledge is cascaded down through the entire company.”



We’re obviously proud of Pip and of the achievement of all our staff and now it is important we make sure that it translates into an even better service for all our clients.