Sucessful rebranding by south west agency

A company whose technological solutions include sonar systems to survey the polar ice cap and controls for wave energy electricity-generating machines have been put firmly on the global map themselves, thanks to a rebranding by south west agency Semaphore.

Sarsen Technology Limited, which is based in Marlborough, is an industry-leading distributor of embedded COTS hardware and software, supplying some of Europes leading players in the telecommunication, defence, instrumentation, research and aerospace industries.

Angela Boyce, marketing director of Sarsen, says the company wanted to refresh its branding before exhibiting at DSEi, the world's largest fully integrated defence and security exhibition, at ExCel in London early in September.

"DSEi is a closed trade show that attracts 20,000 visitors who are looking for everything from radar systems to helicopters and we needed exhibition material and marketing collateral which would show our solutions off on the world stage and raise awareness of Sarsen itself, and not just the manufacturers," says Boyce.

Sarsen approached advertising, branding and design agency Semaphore on the basis of the work Semaphore is doing with global brands such as Hilton and Orange Business Services.

"Semaphore listened very well to our brief and came back to us with three workable options, and we've built up a really strong relationship with them very quickly," says Boyce.